There are various search engines, and YouTube is one of them. But why would you use it for your business, you may wonder?
Nowadays, “video killed the radio star” applies to the video presented across social media, especially on the Tube. Video is getting bigger in terms of popularity, channels, viewers, views, and subscribers. Viewers don’t have to be subscribers, and vice versa, but it’s way better for your business if it’s the other way around.
In this article, we’re going to explain the YouTube organic views and the way they work.
People are asking: is it advisable for companies to have their own channel? Absolutely! For example, if you make websites, like this web design company in Houston, you have plenty of opportunities to showcase your skills, esthetic, case studies, clients, methods, behind the scenes moments, and so on, in a lot of creative and interactive ways. Thus, two outcomes are about to happen:
- Your company becomes (very) visible
- People want your services
Meaning, your business grows. So does your capital.
But for a business to get there through this network (and mind you, it’s only one channel, you have to shoot from all guns), it has to follow some guidelines. And what best way to do a good job than spying on some truly successful channels that everyone can look up to.
An epitome of great usage of YouTube comes from a fantastic The School of Life, a business that otherwise sells psychological self-help books and offers psychotherapy, that regularly posts animations of certain common psychological issues people face, which are also topics of their books. These animations are the next level in terms of creativity and content itself.
After careful analysis, here are several take-out lessons:
- Great content
- Great video quality
- Relevant to the niche
- Posts regularly
- Interesting title
- Tons of subscribers as a natural consequence
In a nutshell, it is a very well-organized creative venture that knows what, how, and when to offer, and what their end goal is.
Let’s go through each of them.
Content Is Everything
Simply, you cannot have a lot of organic views if your content is sub-par. Maybe people will follow you for a certain reason because they are your family, friends, or business associates, but after a while, if you’re boring and irrelevant and don’t offer value, things will collapse. Not one single channel has succeeded through tricks, bogus and click-baits. The substance is what drives people to spend their very expensive resources, i.e. time, to watch something from you. And you need to respect that.
Would you watch anything serious on YouTube that shows an uninviting and badly edited thumbnail, and is poorly executed? One may argue that content is more important than how you present it, and that’s true, but one has to counter in the fact that 65% of people are visual learners that mainly respond to the visual stimuli. That’s your second chance to offer people some business solutions or services that they wouldn’t know about hadn’t it been for your video.
Relevant to the Niche
Last week the famous blogger and author Mark Manson asked us, his audience, to answer some of the questions regarding his content: more than 20 thousand people (!) responded, telling him basically to stick to his guns and stop trying to write about daily craziness in the world (which was overwhelmingly present and difficult to miss) and continue philosophizing about life in general. First, it’s a lot of readers/ viewers/ customers, second, you don’t want to lose them, therefore, you need to listen closely to what your customers have to say.
Thus, you need to ask your audience if you’re relevant.
The other aspect of relevance is that you need to post videos that literally pertain to the field of your choice/ business.
Timing is Everything
Pick a day. Say, Monday. Post every Monday at a scheduled time. Or every 2nd Monday of the month. Just do it regularly and people will get used to the rhythm. A lot of people actually enjoy routine. You’ll break it with your content. Haven’t we said that CONTENT is everything?
Pay attention to two things: to get new viewers, you need to intrigue them to watch what you offer. It is done through titles and channel trailers. (Trailer is like a YouTube resume, the most interesting parts of your channel, but not the whole thing). Titles are obvious, but creating titles isn’t. You should search for keywords from your niche and try to incorporate them into the title.
Another thing is: don’t ever use click-bait titles. It’s irresponsible, dishonest, and unprofessional. Even though it might get you the views, you want the true viewers who are there to stay, not those looking for cheap fun who’ll fling the moment they get bored. They’re not there for value or information.
This is, by all means, necessary, if you want to be recognized by YouTube’s engine. In fact, it searches for you through hashtags, titles, and content, not your rank. But rest assured, your views raise your status and therefore, subscribers, which are important if you aim at monetizing your channel.
If you do all the above properly, subscribers will follow. It’s a slow endeavor, but we’d say completely worth it.
Making videos will make you think thoroughly about your company’s goals, vision, and mission. You simply can’t put anything in a video before having a clear picture of what your company is and where it is heading.
Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.